We are
with others.
We strengthen those
who strengthen Brazil’s
giving culture.
We are
with others.
A society is capable of building
the common good when it has a
strong culture of giving.
We are
with others.
We nurture trust.
We connect people.
We make resources flow.
Brazil knows
solidarity.
The Brazil Giving Survey 2024 shows that 78% of the population made some form of donation — whether through money, goods, or time.
However, according to the 2025 Portrait of Solidarity survey, 70% of respondents said they never discuss donations to civil society organizations.
Low levels of recurring giving are closely linked to the limited presence of the topic in everyday conversations.
This willingness coexists with an important gap between an occasional gesture and a culture in which giving is a recurring practice and recognized as part of the exercise of citizenship.
This willingness coexists with an important gap between an occasional gesture and a culture in which giving is a recurring practice and recognized as part of the exercise of citizenship.
We want a country with
a vibrant giving culture!
Benera
We believe in abundance
Resources exist. We work to ensure they circulate in orchestrated and collaborative ecosystems to attain systemic impacts.
We activate shared responsibility
A more just society is a collective endeavor. Strengthening a culture of giving means expanding participation, promoting citizenship, and enabling society’s capacity to build futures together.
We nurture trust
Trust is the invisible infrastructure of a giving culture. It enables resources to circulate, strengthens organizations, and sustains lasting relationships.
We believe that strengthening a culture of giving means strengthening society’s capacity to build its own future, creating a more just and democratic society.
Our way of working
01
Understand
We listen, produce and organize data, reveal connections, track changes, and turn knowledge into questions that improves decision-making.
02
Connect
We bring people, organizations, perspectives, and resources together, creating spaces for collaboration, and supporting agendas that depend on collective action.
03
Fund
We ensure that flexible, catalytic resources reach organizations, leaders, mechanisms, and initiatives capable of strengthening the field over in the long term.
Our Strategy
Fundo Benera
Benera Program
for Fostering
a Culture of Giving
We mobilize resources to strengthen those who drive the culture of giving forward.
Goal:
R$ 10 million over 3 years.
Starting in 2026
Direct support
Starting in 2027
Benera Challenge
Starting in 2028
Benera Fellows
Who we are
Founders
Chair of the Board
Rodrigo Pipponzi is a social entrepreneur, founder and board member of Instituto ACP, and co-founder of Instituto Benera. He holds a degree in Business Administration from FGV-SP, with executive education at Stanford and Harvard. He is also co-founder of Grupo MOL, an ecosystem of initiatives that has already mobilized more than BRL 90 million for social organizations. He has worked for years to strengthen philanthropy and the culture of giving in Brazil and serves on national and international networks and boards in the field.
Partnerships
Bianca Quartiero is a social entrepreneur and co-founder of Instituto Benera. She holds a degree in Journalism and a postgraduate degree in Sustainability from Insper. She works in the social and environmental impact field, focusing on strengthening philanthropy and building a more collaborative and strategic giving ecosystem in Brazil. She participates in networks and forums that bring together companies, civil society organizations, and new generations to mobilize resources for social and environmental causes.
Executive Director
Mariana Campanatti is a communications professional, social entrepreneur, and Executive Director of Instituto Benera. For more than 15 years, she has worked at the intersection of communications, culture, social impact, and philanthropy. She previously served as Executive Director of Instituto MOL, where she led initiatives focused on strengthening Brazil’s culture of giving. She holds a degree in Social Communication from ESPM and participated in the Executive Program in Philanthropy and Social Impact at the Stanford Center on Philanthropy and Civil Society.
Board
Ana Sarkovas Guarita is co-founder of ECOA Capital, an initiative dedicated to strengthening businesses, organizations, and people responding to the challenges of our time. She holds degrees in Social Sciences from the University of São Paulo (USP) and Communications from ESPM, and has built her career at the intersection of sustainability, investment, impact, and communications. She previously served as Executive Director of Sistema B Brasil, where she is now an Emeritus Member, and is also co-founder of SO|BR – Steward Ownership Brasil.
Benjamin Bellegy is a global leader in philanthropy and Executive Director of WINGS, the world’s largest international network of philanthropy support organizations, bringing together more than 250 members across 60 countries. Throughout his career, he has developed platforms, partnerships, and funding models aimed at systemic change. He works to position philanthropy within global forums such as the UN, OECD, and G20, and is a leading voice on locally led development, participatory philanthropy, and philanthropic ecosystem building.
Carolina Moraes has been CEO of Baruel since 2016 and represents the second generation of her family to lead the company. With more than 20 years of experience in the consumer goods sector, she has built a career spanning Marketing, Sales, Finance, Strategy, and Management. She holds a degree in Business Administration from ESPM, an MBA from Insper, and executive education from Harvard Business School. At Baruel, she leads an agenda focused on growth, innovation, professionalization, stronger governance, and ESG practices.
Gelson Henrique is a sociologist, holds a Master’s degree in Public Policy, and serves as Executive Director of Iniciativa PIPA, an organization dedicated to democratizing access to philanthropic resources in Brazil. He is Vice Chair of the Board of ActionAid Brazil and was recognized by Ashoka Brazil as one of the young leaders transforming Brazilian democracy. His work focuses on advancing a critical approach to philanthropy that addresses inequality and expands the flow of resources to organizations and initiatives in Brazil’s peripheral communities.
With degrees in Naval Engineering and Economics and a Master’s in Energy Economics, he has built a solid career in finance, strategy, and governance, with decades of experience in corporate management and project development. In recent years, he has also brought his experience and systemic perspective to the social sector, contributing to nonprofit organizations. His work focuses on strengthening philanthropy and social impact initiatives through his expertise in management, governance, and the strategic assessment of risks and opportunities.
Tide Setubal is a psychologist and psychoanalyst with a Master’s degree from Université Paris V. She is a member of the Department of Psychoanalysis at Instituto Sedes Sapientiae, where she also teaches. She serves as Executive Advisor to the Mental Health and Peripheral Territories Program and Fundação Tide Setubal, and is a member of the Itaú Educação e Trabalho Committee and the Advisory Board of Santa Plural. Her career bridges clinical practice and psychoanalytic education with social and institutional initiatives.
Content
How does an ecosystem learn about itself?
This question gave rise to the work presented here.
It emerged when Instituto Benera decided to begin its journey in an unusual way. Before defining programs, projects, or investment lines, it chose to deeply understand Brazil’s giving culture ecosystem.
Click to access
the content
*coming soon
An inaugural publication by Instituto Benera on a giving culture that can be built in Brazil.
This publication was conceived for public circulation. Its content comprises brings together the Institute’s vision, recent evidence, and insights produced during the first stage of research.
Click to access
the content
*coming soon
Learning Community
A space to collectively build knowledge and explore ideas.
Culture is built in community.
Those who support Benera become part of the Benera Learning Community.
A space for people and organizations committed to thinking, learning, and collectively building an action plan for driving a culture of giving in Brazil.
01
Learn
Access and discuss research, studies, and trends relevant to the field.
02
Exchange
Share experiences, challenges, and learnings among peers.
03
Build
Take part in strategic conversations about priorities and pathways for the field.
04
Connect
Become part of a qualified network of people and organizations committed to this transformation.
Partners
PIPA
A partnership focused on strengthening impact initiatives in peripheral communities and territories, valuing local leadership and supporting solutions built by the communities themselves. The partnership expands Benera’s work alongside initiatives that connect resources, culture, and territorial development.
COMUÁ
A partnership with one of the leading networks strengthening philanthropy and social justice in Latin America, expanding Benera’s connections with organizations, social investors, and initiatives across the ecosystem.
Dia de Doar
A strategic partnership to strengthen the culture of giving in Brazil, with Benera taking a leadership role in mobilizing Dia de Doar and connecting organizations and different actors across society.
MOVIMENTO CULTURA DE DOAÇÃO
A partnership focused on strengthening the culture of giving in Brazil, connecting Benera to a network of organizations and initiatives working to expand and improve giving practices in the country.
FOPHI
A partnership with a network that brings together family offices, philanthropy, and social investment, building bridges with families and wealth holders interested in expanding their social impact and strengthening their philanthropic practice.
CLAF – Centro Latino-Americano de Filantropia
A partnership developed with FECAP, focused on education, convening, and knowledge development around philanthropy and the culture of giving, bringing Benera closer to academia and new actors in the ecosystem.
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Get in touch with
us:
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